編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | marketing management( MBA7005 ) |
2 | 2078 | Atlantic Computer: A Bundle of Pricing Options | Bharadwaj, Neeraj;Gordon, John B. | Marketing | marketing management( MBA7005 ) |
3 | 4296 | Reed Supermarkets: A New Wave of Competitors | Quelch, John A.;Carlson, Carole | Marketing | marketing management( MBA7005 ) |
4 | 9-918-527 | Sagacity Tea: What Direction for Growth? | Quelch, John A.;Handlin, Amy | Marketing | marketing management( MBA7005 ) |
5 | W11020 | Pillsbury Cookie Challenge | "Johnson, Allison;Mauro, Natalie" | Marketing | marketing management( MBA7005 ) |